シニアブランドマネージャー/ Senior Brand Manager

A multinational luxury consumer goods company is looking for a Senior Brand Manager (Spirits & Wine). The selected candidate will develop and execute brand strategies, manage marketing plans and campaigns, drive trade activations, analyse market and consumer trends, and collaborate with commercial and internal stakeholders to grow brand performance.

Responsibilities:

• Lead the development and implementation of annual and mid-term brand plans
• Develop promotional plans covering calendars, connection plans, budgets and KPIs
• Analyse and report on business performance, campaigns and activations
• Implement trade activations to maximise return on investment
• Develop merchandising and marketing tools plans
• Brief media and PR teams on goals and strategic intent and identify relevant influencers and KOLs
• Analyse and track market and consumer trends with the Market Intelligence team
• Manage A&P budgets
• Collaborate with the Commercial Excellence team to implement Brand Building Investment plans in trade
• Share detailed marketing and Brand Building Investment plans
• Align marketing activities with commercial plans covering volume, distribution and rate of sales
• Analyse activation results against KPIs
• Use trade and consumer feedback to identify next actions

Requirements:

• More than 10 years of professional experience in marketing or business development
• 6-8 years of experience in brand management within the consumer goods or luxury brands industry
• Proven experience in luxury marketing with a strong understanding of luxury brands
• Experience in Consumer Communication and/or Public Relations management including press and key opinion leaders
• Experience in event planning and execution, including working with PR and event agencies
• Experience in digital communication
• Experience maintaining strong relationships with media representatives
• Near-native level Japanese; business level English (TOEIC 800+)

Preferred requirements:

• Experience in an international environment
• Strong interest in and understanding of the wines and spirits industry
• Proficient in French

About the Company:

A global luxury wine and spirits company representing a portfolio of renowned premium brands. With a strong international presence, the company is involved in the marketing, distribution and development of wines and spirits across global markets.

Keywords:

ブランドマネージャー, ブランドマーケティング, ラグジュアリーマーケティング, 消費財, 酒類, ワイン, スピリッツ, ブランド戦略, トレードマーケティング, デジタルコミュニケーション, PR, メディアリレーション, イベント企画, 市場分析, 求人, 外資系

Job Ref: BOO1GC