クリエイティブストラテジーリード/ Creative Strategy Lead

A technology company is looking for a Creative Strategy Lead. The selected candidate will define and elevate how the brand is perceived, trusted, and experienced by customers across markets. This is a hybrid role.

Responsibilities:

• Translate marketing strategies, customer insights, and marketing challenges into creative strategies, concepts, messaging, and high-quality executions
• Own the end-to-end creative process, including strategy development, ideation, production, execution, testing, and optimisation
• Develop creative concepts, storytelling frameworks, key messaging, copy direction, visual direction, and content approaches across channels
• Build and strengthen brand trust through consistent, credible, and high-quality brand experiences across all customer touchpoints
• Shape and continuously improve the company’s official brand presence, including websites, digital platforms, campaigns, social channels, events, and sales materials
• Enhance customer-facing digital experiences through improvements in content, messaging, user journeys, and visual communication
• Lead creative execution hands-on while managing designers, agencies, freelancers, and external creative partners
• Collaborate closely with Product, Engineering, IT, Sales, Marketing, and global stakeholders
• Utilise AI and emerging creative technologies to improve creative quality, speed, efficiency, and scalability
• Measure creative effectiveness and continuously optimise outputs based on data, insights, and customer feedback

Requirements:

• More than 10 years of experience in creative strategy, brand creative, creative direction, content development, or related creative fields
• Experience developing brand and marketing creatives for SaaS products, online platforms, digital services, or technology companies
• Strong experience building brand identity, improving brand trust, and developing official brand communication across customer touchpoints
• Experience owning end-to-end creative development, including concept creation, copy development, visual direction, content creation, production, and delivery
• Hands-on experience leveraging AI tools (generative AI, image generation, video generation, creative automation tools, etc.)
• Experience leading designers, agencies, freelancers, and external creative partners
• Proven ability to translate marketing strategies and challenges into creative strategies, concepts, messaging, and execution
• Fluent level Japanese; business level English

About the Company:

A Japan-based restaurant technology company providing digital solutions that connect restaurants and diners worldwide. Its platform offers restaurant reservation and customer management tools, real-time booking services and data-driven solutions that help hospitality businesses improve operations, guest experiences and customer engagement.

Keywords:

マーケティング, ブランド管理, コンテンツ開発, テクノロジー, IT, ソフトウェア

Job Ref: NNYK73