シニアブランドマネージャー/ Senior Brand Manager

A global consumer goods company is looking for a Senior Brand Manager. The selected applicant will serve as the strategic planning lead in Japan, translating brand priorities, consumer insights and market opportunities into actionable brand plans and growth initiatives.

Responsibilities:

• Lead the development of Annual Brand Planning in partnership with the Brand Director
• Develop Key Consumption Period strategies and integrated marketing plans aligned with brand priorities and local market opportunities
• Identify and recommend growth drivers and occasion development opportunities based on consumer insights, market trends, and channel priorities
• Translate brand strategy into clear activation frameworks, tools and implementation plans
• Guide Brand Managers and Assistant Brand Managers throughout planning and execution to ensure high-quality delivery and consistency
• Ensure brand initiatives are executed in line with brand objectives, brand guidelines and local business priorities
• Maintain a strong understanding of execution realities and consumer touchpoints to continuously improve future plans
• Lead cross-functional projects involving Sales, Customer Marketing, PR, Media, Finance, brand teams and external agencies
• Build alignment and engagement among stakeholders to drive successful execution of brand initiatives
• Provide strategic guidance throughout planning and execution phases to ensure activities remain aligned with brand objectives
• Influence and coordinate diverse stakeholders without formal authority to deliver business objectives
• Manage and monitor Marketing budgets and investment priorities across brand activities
• Support evaluation of campaign performance and investment effectiveness
• Develop senior management presentations and strategic recommendations
• Develop brand-facing materials and presentations
• Influence local market context and opportunities in discussions with brand stakeholders
• Coordinate brand visits and key engagements

Requirements:

• More than 5 years of experience in Consumer or Brand Marketing
• Experience working in an international organisation
• Experience leading cross-functional projects and managing multiple stakeholders
• Strategic brand planning and integrated communication planning capability
• Ability to translate consumer insights, market trends and business priorities into clear brand strategies
• Strong cross-functional leadership and ability to influence without formal authority
• Budget management and resource allocation capability
• Ability to operate independently in ambiguity and shape recommendations for senior decision-making
• Strong communicator able to influence diverse stakeholders and build partnerships
• Strong passion for luxury brands, lifestyle, food and beverage culture

About the Company:

This company operates in the luxury and premium consumer industry, with a focus on brand desirability, customer marketing, and premium consumer experiences. The organisation works across Japan and APAC, connecting global brand strategies with local market execution.

Keywords:

ブランドマネジメント, マーケティング, 消費財, 外資系

Job Ref: UO3ALG