ブランドマネージャー/ Brand Manager

A renowned beverage manufacturing company is looking for a Brand Manager. The selected candidate will develop brand strategies, execute integrated marketing initiatives, manage brand performance, and coordinate with internal and external stakeholders.

Responsibilities:

• Develop brand business plans, forecasts, and growth strategies to improve profitability and market share
• Translate global brand strategies into integrated marketing plans across key channels and touchpoints
• Lead campaigns, experiential marketing, events, trade marketing, and brand advocacy initiatives
• Analyse market trends, consumer insights, competitors, brand performance, and campaign effectiveness
• Manage brand budgets, marketing investments, performance reporting, and regular business reviews
• Collaborate with cross-functional teams, regional stakeholders, and agencies to align brand execution and messaging

Requirements:

• More than 5 years of relevant marketing experience
• Experience marketing for FMCG, luxury goods, beverages, or emotional lifestyle/image brands
• Prior experience working for a foreign company, especially a U.S. or European company
• Proven experience with premium & super-premium international spirits
• Skilled in curating refined brand experiences that align with the lifestyles of super premium shoppers
• Excellent project management skills and time management
• Ability and willingness to travel
• Proficient in written and Japanese and English

About the Company:

A leading beverage manufacturer that has a long history of remarkable reputation and a large portfolio of brands. Headquartered in the US, this company has seen successful global expansion with consumers all around the world.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: 2AMTMM