アシスタントブランドマネージャー/ Assistant Brand Manager

A global FMCG company is looking for an Assistant Brand Manager. The selected candidate will identify growth opportunities, develop brand initiatives, manage cross-functional projects, and track business performance across the tea category.

Responsibilities:

• Identify category growth opportunities through consumer trends, needs, and market insights
• Develop innovation, renovation, and brand growth opportunities based on consumer and competitive analysis
• Support the Brand Manager in developing products, packaging, claims, communications, and digital content
• Lead cross-functional project teams to deliver brand and innovation initiatives on schedule
• Analyse brand performance, market penetration, consumer behavior, and competitive developments
• Create commercial presentations and negotiation materials for distributors and retail partners

Requirements:

• Bachelor’s degree or above in marketing, sales, or business
• 2-3 years of marketing experience in an FMCG business
• Proficient in written and verbal English

Preferred requirements:

• Experience in foods or beverage category

About the Company:

A foreign-owned company that sells black tea and herbal tea and manages related brands. The company is responsible for sales strategy, marketing, and brand management in the Japanese market, and is also committed to sustainable tea leaf sourcing and environmentally conscious business practices.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: 2E3J4E