ブランドマーケティング担当シニアマネージャー/ Senior Manager, Brand Marketing

A global apparel company is looking for a Senior Manager, Brand Marketing. The selected candidate will oversee integrated brand campaigns, consumer engagement, retail activations, digital marketing, performance analysis, and team development.

Responsibilities:

• Lead seasonal campaign planning, localisation, and execution in line with global brand direction
• Oversee campaign assets, content creation, budgets, timelines, and cross-functional coordination
• Drive client events, CRM initiatives, and engagement programs that strengthen brand loyalty
• Manage cultural projects, exhibitions, store openings, pop-ups, and wholesale marketing activations
• Direct media planning, social and digital campaigns, agency operations, and LINE content strategy
• Track campaign performance and mentor the Brand Marketing Specialist while partnering with key business teams

Requirements:

• 5-10 years of experience in Brand Marketing or integrated marketing within luxury, fashion, beauty, or lifestyle industries
• Experience leading 360° campaigns and managing cross-functional projects
• Prior experience in digital media planning, agency management, and performance analysis
• Knowledge of luxury branding, fashion culture, and consumer engagement
• Business level English; native level Japanese

Preferred requirements:

• Experience managing or mentoring junior team members
• Prior experience working in international or matrix organisations

About the Company:

A global apparel company specialising in the production and distribution of some of the world’s most distinguished brands. The organisation delivers quality products to customers who value luxury and unique design across the United States, Asia, and Europe.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: 1NL7PH