ブランドマーケティングディレクター/ Brand Marketing Director

An international apparel company is searching for a Brand Marketing Director. The chosen applicant will be responsible for driving brand elevation and commercial growth.

Responsibilities:

• Strategise positioning of global and local campaigns and activations to ensure local relevancy, and lead Integrated Marketing Communications from planning to performance review
• Manage annual Brand and Channel Marketing budget with Senior Director, working with finance for monthly tracking, adjustments, and reporting
• Support and lead content strategy and creation, optimising by touchpoint and leveraging Global and Regional assets to address local consumer insights
• Oversee media planning and execution across paid and owned channels, driving new customer acquisition, engagement, and traffic to online and offline platforms
• Grow and manage owned social media platforms, supervising content execution, engagement strategies, and insights sharing with Global and Regional partners
• Develop and execute annual omni-channel marketing programs and national calendars, integrating all consumer touchpoints, online and offline
• Lead shopper marketing by turning consumer and CRM data into actionable insights, creating in-store navigation plans to drive conversions
• Provide market insights and feedback to Global and Regional partners to enhance campaign effectiveness and ensure strategies resonate with local consumers

Requirements:

• Bachelor’s degree or equivalent in marketing
• More than 10 years of marketing experience (international Retail & Fashion is preferred)
• More than 5 years of experience managing a team of 4 or more people
• Knowledge of Consumer Marketing, Digital Marketing, Retail and Omni-channel landscape
• Excellent presentation and communication skills
• International working experience is preferred
• Business level English

About the Company:

An international apparel company that commands a number of powerful brands, this company markets its clothing in countries in all corners of the world. With brands that are instantly recognisable in shopping spaces across the globe, this organisation continues to be a market leader.

Keywords:

マーケティング, デジタル, 小売, ファッション, ブランド管理, 外資系

Job Ref: 40IK33