APACマーケティングマネージャー/ APAC Marketing Manager

A global chemical manufacturing company is looking for an APAC Marketing Manager. The chosen applicant will drive optimal profitability, short-term growth, and long-term business goals while delivering projects that support organisational objectives.

Responsibilities:

• Develop and implement comprehensive marketing plans for ATF sector business units (SBUs) across the region
• Champion market segments and associated product lines within the region and represent the product lines at the global level
• Identify and communicate the Passion For Solutions, ‘Made In’ and ‘Made For’ strategies and value propositions for targeted segments
• Identify and communicate market trends, sub-segment developments, and opportunities to create value for the company and its target customers
• Develop and publish competitive analysis for the product lines
• Drive implementation of the five-year AP PV ATF/eMobility OEM strategy to achieve technology and marketing goals
• Develop regional communication strategies and ensure capabilities and value propositions are understood internally and externally
• Identify organisational gaps and inefficiencies affecting marketing plans and work with regional and global stakeholders to resolve them
• Allocate market research, CTS, OEM liaison, and supply chain resources to achieve agreed business performance targets
• Develop the Annual Operating Plan, Long Range Plan, and ASAP2 for ATF in the region
• Manage the ATF product portfolio pricing strategy in collaboration with the Senior Marketing Manager
• Establish and lead cross-functional Value Teams to develop and implement tactics that achieve profitability targets
• Lead the regional Product Development Process (APDP) for the product lines
• Consult internal teams, customers, OEMs, industry associations, and regulatory agencies to determine market needs and expectations
• Provide Global R&D with appropriate timelines and budgets for product development
• Develop and present commercialisation plans to ensure products meet performance targets and supply requirements
• Ensure all launched products are supported by PDS, Product Data Reports, promotional launch materials, price and value positioning, and sales presentations and guidance
• Work with Sales and CTS to develop targeted value propositions for AP customers and support their delivery
• Make pricing decisions based on competitive changes, market conditions, product and customer value, inventory levels, and internal manufacturing and delivery capabilities to maintain profitability
• Work with the Pricing Manager and Senior Marketing Manager to promote value-based pricing across the regional organisation
• Ensure compliance with pricing policies, deal management processes, and guidelines
• Review Online Opportunity Management prospects and threats and align stakeholders on target pricing to achieve volume and profitability targets
• Manage the product portfolio in line with organisational supply chain capabilities to ensure cost-effective business continuity and customer satisfaction
• Maintain and communicate Commercially Available Products (CAPs) and New Product Launches lists
• Manage product introductions and withdrawals through established systems and effective transition leadership
• Validate demand plans within Regional S&OP and work with stakeholders to achieve customer satisfaction and operational efficiency goals
• Provide marketing expertise and insights to targeted customers
• Represent the Marketing team in corporate or regional activities and initiatives as required by the Line Manager and Asia Pacific Marketing Director

Requirements:

• Bachelor’s degree or above in marketing, business, or a science-related field
• More than 10 years of proven success in a, technically biased, B2B marketing management role
• Knowledge of the petroleum industry; heavy manufacturing/auto industry is advantageous
• Effective marketing communication
• Background in product portfolio management
• Brand management and Passion 4 Solutions (P4S)
• Ability and willingness to travel
• Fluent level English

About the Company:

An international chemical company with over 90 years of history of continued success in the industrial chemicals industry.

Keywords:

マーケティング, 化学, 製造業者, 外資系

Job Ref: P21Q6Z