デジタルPRマネージャー/ Digital PR Manager

An international beauty brand is looking for a Digital PR Manager. The selected candidate will lead KOL activations and manage social media campaigns to maximise brand visibility and engagement.

Responsibilities:

• Lead KOL IMC plans, including casting and negotiations
• Maximise media and social KPIs (Reach, Views, Engagement, VTR, EGR) through content creation and Mega KOL social media management
• Generate user-generated content (UGC) through Mega KOL and gifting activities
• Engage with social influencers to maximise PR event reach and generate buzz
• Create content for press releases and manage media relationships to drive publicity
• Manage agency relationships and collaborate with stakeholders to identify high-visibility opportunities
• Analyse data from Mega KOL activities and adjust campaign KPIs
• Use social media tools like Sprinkr and TRAACKR to monitor and improve campaign performance

Requirements:

• 3-5 years of experience in digital PR or a related field
• Strong project management skills with the ability to plan and execute campaigns effectively
• Knowledge of SNS media trends, social networks, and consumer trends
• Proficient in Microsoft Office and PC skills
• Preferred: Digital data analysis skills
• Preferred: Experience in a global company with strong communication abilities in both Japanese and English
• Proficient in Japanese; conversational level English

About the Company:

A global leader in the beauty industry, the company is renowned for its innovative approach to cosmetics and personal care. Known for its market-leading products and strong global presence, it fosters a dynamic and creative work environment.

Keywords:

デジタルPR, SNSメディア, メガKOL, ブランドキャンペーン, インフルエンサー, PR活動, 求人, 外資系

Job Ref: KF31C7