ブランドスペシャリスト、広告/ Brand Specialist, Advertising

A renowned international FMCG company is hiring a Brand Specialist, Advertising. The selected candidate will lead media strategy, campaign execution, and touchpoint planning to strengthen brand equity.

Responsibilities:

• Analyse consumer insights and media trends to develop actionable strategies
• Plan and optimise objective-driven paid media campaigns across touchpoints
• Manage projects from strategy development to final execution
• Collaborate with cross-functional teams and agency partners
• Monitor and maximise media performance including TV, OOH, and online ads
• Lead creative adaptations for the Japanese market

Requirements:

• Bachelor’s degree or above
• 3-5 years of experience in B2C marketing
• Experience in digital and social paid media led campaigns
• Prior experience in communication platform management is a plus
• Proven direct experience of touch point planning, media campaign management and creative production under holistic integrated marketing communications planning
• Knowledge of creative production process is ideal
• Business level written and verbal English

About the Company:

An international conglomerate responsible for producing a popular range of consumer products, this organisation has seen rapid success over its years in operation. Now operating a worldwide network of more than tens of thousands of employees, this company continues to be a leader in its market.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: WOSL1Y