Head of Brand Marketing

A foreign alcohol beverage company is searching for a Head of Brand Marketing. The selected candidate will translate strategic marketing directions into brand-building strategies with innovative and exceptional marketing plans. This is a hybrid role.

Responsibilities:

• Own the Portfolio Participation Strategy & Execution based on local insights and opportunities
• Manage the Portfolio and individual brands within the portfolio, ensuring compliance across the brands
• Coach and nurture brand team members to develop a stronger marketing organisation
• Work with Marketing Director to develop holistic category strategies and annual Marketing Business Plan
• Accountable for the entire marketing activities of all key brands
• Create a holistic culture-back brand plan for the luxury portfolio
• Drive ATL and BTL comms strategy in building brand awareness
• Develop and execute a captivating Brand World that is alluring to consumers
• Deliver coordinated activation and creation of content through cultural partnerships
• Manage all brands’ budget control and business targets to deliver brand growth

Requirements:

• 10-12 years of marketing experience
• Prior experience working in a matrix multinational environment
• Experience in full marketing mix, including grounding of consumer insight, brand
  propositioning and customer relationship management
• Excellent communication and influencing skills using tact, patience and courtesy
• Creative with an eye for detail
• Proficient in Japanese

About the Company:

A global alcohol beverage manufacturing company based in Europe. This company commands a large number of brands and operates across many countries. It is widely recognised as an international leader in alcoholic beverages.

Keywords:

FMCG, マーケティング, ブランドマネジメント, 消費財, 外資系

Job Ref: YQ13NP