ブランドマネージャー/ Brand Manager

A multinational consumer goods company is searching for a Brand Manager. The chosen applicant will be responsible for leading brand development and product marketing strategies.

Responsibilities:

• Adapt global brand strategies to the local market and develop brand positioning that resonates with Japanese consumers
• Design and execute marketing campaigns across digital, social, and retail touchpoints, ensuring brand consistency and customer engagement
• Lead initiatives to understand consumer trends, preferences, and behaviours, using these insights to inform actionable strategies
• Work closely with sales, operations, R&D and global project teams to ensure alignment between marketing objectives and overall business strategies
• Collaborate with agencies for consumer communication and promotion execution
• Track key performance indicators and evaluate marketing plans and activities

Requirements:

• More than 10 years of experience in consumer marketing, ideally in FMCG, is ideal
• Experience in consumer insight research and data-driven decision-making
• Strong understanding of brand management and FMCG marketing
• Strategic thinking with the ability to adapt global strategies to the local market
• Experience in digital marketing is preferred
• Product development, from concept development to project management, is preferred
• Market research with consumer insight and data analysis experience is preferred
• Native level Japanese; advanced business level English

About the Company:

A global consumer goods company that develops, manufactures, and markets a wide range of household and personal care products. The company is known for its strong portfolio of well-known brands and its commitment to quality, innovation, and sustainability.

Keywords:

マーケティング, FMCG, ブランドマネジメント, デジタルマーケティング, 消費財, 外資系

Job Ref: X9YQHC