マーケティングディマンドジェネレーションスペシャリスト/ Demand Generation Specialist

A global fintech company is looking for a Marketing Demand Generation Specialist. The selected candidate will execute and optimise performance-driven campaigns to drive customer acquisition and lead generation.

Responsibilities:

• Plan, execute, and optimise lower-funnel digital acquisition campaigns across paid search, social, and display channels
• Collaborate with cross-functional teams to develop localised assets and messaging aligned with campaign goals
• Analyse campaign performance and propose data-driven improvements to boost conversions
• Improve user journeys in collaboration with web and CRM teams, from ad click to lead qualification
• Manage relationships with external vendors and agency partners for campaign execution
• Conduct A/B testing across creative, landing pages, and audiences to enhance campaign performance

Requirements:

• More than 4 years of marketing experience
• 2–3 years of experience in performance or demand generation campaigns
• Proven experience in managing and optimising performance marketing campaigns
• Proficient in tools such as Google Ads, Meta, Google Analytics, HubSpot, Salesforce
• Familiarity with Japan-specific digital platforms (LINE, Yahoo! Japan)
• Ability to work autonomously with strong project management skills
• Native level Japanese; business level English

About the Company:

Operating on an international scale, this financial services company has developed innovative solutions for mobile payments. With headquarters in the US, this organisation is a true pioneer in the industry.

Keywords:

フィンテック, デジタルマーケティング, パフォーマンスマーケティング, リードジェネレーション, 広告運用, デマンドジェネレーション, 求人, 外資系

Job Ref: GO6SZZ