トレードマーケティングスペシャリスト/ Trade Marketing Specialist

A global food and confectionery company is seeking a Trade Marketing Specialist. The selected candidate will manage POSM development, collaborate with local teams, and ensure effective execution of trade strategies.

Responsibilities:

• Lead adaptation of Key Visuals into impactful POSM in alignment with brand propositioning
• Collaborate with local agencies for sourcing, design, and communication of POSM development
• Manage POSM budget, generating purchase orders, coordinating arrivals, and overseeing warehouse stock
• Conduct market visits, collect local trade and competitors' display activities, and manage competitor activity reports
• Support the identification, initiation, and collaboration on local key programs to drive brand value, volume, and sales
• Coordinate the execution of Channel and Category strategies and local sales initiatives for successful deployment in trade
• Collaborate with the Commercial Development team to track and review trade execution mechanisms and assess ROI
• Manage operational planning for trade show activities and shopper activation in-store execution
• Assist in building sales team capabilities through the development of selling kits and commercial selling stories
• Provide trade support to sales teams for business reviews and joint working projects

Requirements:

• Bachelor’s degree or above in Marketing, Economics, Business Administration, or a related field
• Proven experience in Trade Marketing, preferably in FMCG or Retail
• Experience in managing and coordinating the full process of in-store activities
• Strong skills in trade marketing, category fundamentals, and project management
• Understanding of the Japanese market dynamics is preferred
• Solid analytical and project management skills
• Advanced proficiency in MS Office Suite and SAP
• Fluent level written and verbal Japanese and English

About the Company:

With a rich heritage of delivering premium confectionery products, this global company is renowned for its innovation and commitment to quality. Operating within the food and confectionery industry, it consistently offers dynamic career opportunities for professionals passionate about growth and creativity in a thriving, international environment.

Keywords:

貿易マーケティング, 顧客ビジネスレビュー, 販売促進, 市場調査, プロジェクト管理, 日本市場, 小売業, フルフィルメント, 求人, 外資系

Job Ref: 8XO7XD