ブランドマネージャー/ Brand Manager
A global consumer healthcare company is looking for a Brand Manager. The selected candidate will lead brand strategies, drive innovation, and ensure successful commercialisation to achieve sales and profit targets.
Responsibilities:
- Develop and execute brand commercialisation plans to achieve sales, market share, and profit targets
- Contribute to brand strategy through RGM and LRP processes, focusing on where-to-play and how-to-win choices
- Lead and drive innovation processes to meet business goals and deliver innovation sales targets
- Develop communication and media strategies with an integrated online/offline approach
- Collaborate with the CSM team to strengthen in-store presence and shopper activation
- Partner with the Expert team to maximise dentist endorsements aligned with brand strategy
- Manage global, regional, and BU stakeholders to drive strategies based on local consumer insights
Requirements:
- Prior brand marketing experience
- Proven experience in P&L management, new product innovation, and commercial execution
- Proficient in developing communication strategies and leading cross-functional teams
- Ability to collaborate with multiple functions and stakeholders
- Business level English; proficient in Japanese
About the Company:
A global leader in consumer healthcare, the company empowers millions to improve everyday health with trusted brands and innovative solutions. With a strong presence in Japan, it offers a collaborative environment where professionals can grow their careers while making a meaningful impact on people's well-being.
Keywords:
ブランドマネージャー, 製品企画, マーケティング戦略, イノベーション, メディア戦略, ショッパーマーケティング, 消費者インサイト, 求人, 外資系
Job Ref: 7UBA7V
About the job

Contract Type: Perm
Specialism: Marketing
Focus: Brand Manager
Industry: FMCG
Salary: ¥9,000,000 - ¥14,000,000 per annum
Workplace Type: On-site
Experience Level: Mid Management
Language: Japanese - Professional working
Second Language: English - Business level
Location: Tokyo
FULL_TIMEJob Reference: 7UBA7V-D82108FF
Date posted: 2 July 2025
Consultant: David Phoon
kanto marketing/brand-manager 2025-07-02 2025-08-31 fmcg Tokyo JP JPY 9000000 14000000 14000000 YEAR Robert Walters https://www.robertwalters.co.jp https://www.robertwalters.co.jp/content/dam/robert-walters/global/images/logos/web-logos/square-logo.png true