シニアマーケティングスペシャリスト/ Senior Marketing Specialist

A global software company is looking for a Senior Marketing Specialist. The selected candidate will drive integrated marketing programs, demand generation, and partner or community engagement to accelerate growth in the Japan market. This is a hybrid setup role.

Responsibilities:

• Develop and execute integrated marketing plans aligned with regional and global priorities
• Localise messaging, content, and campaigns to effectively engage the Japanese market
• Plan and run digital and integrated campaigns, including paid media, webinars, content syndication, and events
• Partner closely with Sales and SDR/BDR teams to improve lead conversion and accelerate pipeline growth
• Drive brand awareness through PR, thought leadership, and local amplification of global initiatives
• Lead ABM programs, customer advocacy initiatives, and user or developer community engagement
• Build and execute partner marketing strategies aligned with channel and industry priorities
• Design and manage partner-led campaigns and MDF programs to generate measurable pipeline and ROI
• Enable partner success through best practices, localised programs, and continuous performance optimisation
• Track KPIs and refine marketing strategies using data, analytics, and market insights

Requirements:

• Practical experience in B2B marketing within technology, software, or industrial sectors
• Proven experience in demand generation, campaign execution, and field and/or partner marketing
• Hands-on experience with marketing automation platforms, CRM systems, and AI tools for marketing and content creation
• Strong knowledge of digital marketing, analytics, SEO, and SEM
• Fluent level Japanese and English

About the Company:

A software and IT consultancy organisation that originated in Europe several decades ago, this global firm serves a portfolio of clients across a range of industrial fields. Always looking towards the future, the company continues to strive for innovation and quality in everything they do.

Keywords:

シニアマーケティングスペシャリスト, B2Bマーケティング, デマンドジェネレーション, デジタルマーケティング, パートナーマーケティング, マーケティングオートメーション, 産業ソフトウェア, 求人, 外資系

Job Ref: WZGR5Q