ショッパー戦略・インサイトマネージャー/ Shopper Strategy and Insight Manager

A multinational consumer health company is seeking a Shopper Strategy and Insight Manager. The selected candidate will develop channel, brand, and account strategies while leading in-store initiatives, retail media execution, and team development.

Responsibilities:

• Develop shopper-centric in-store initiatives and retail media strategies based on data analysis
• Identify growth opportunities and execute in-store and out-of-store initiatives aligned with customer needs
• Collaborate with internal and external stakeholders to ensure effective execution of initiatives
• Analyse shopper behaviour and purchasing data to build channel and sub-channel shopper personas
• Design and execute channel strategies integrating shopper insights with brand and channel objectives
• Develop and manage POS master data to strengthen customer selling stories
• Drive KPI achievement, including DPSM targets and channel strategy execution
• Lead data master management to enhance data-driven decision making and operational efficiency
• Mentor and develop team members while fostering cross-functional collaboration

Requirements:

• Practical experience in leading and developing teams to achieve ambitious business goals
• Experience in shopper marketing within an FMCG environment, including POS and ID-POS data analysis
• Proven experience in project management and executing PDCA cycles
• Proficient in data analysis and data management
• Skilled in business analysis from hypothesis development to proposal creation
• Advanced skills in MS Office Suite

About the Company:

A global consumer health organisation known for its science-backed brands delivers innovative solutions across self-care, skin health, and essential wellness categories, supported by strong research, quality standards, and a trusted market presence. With a people-focused culture, international career opportunities, and a commitment to growth, it offers an attractive environment for professionals seeking stable employment, impactful work, and long-term career development in the consumer healthcare industry.

Keywords:

ショッパーマーケティング, ショッパーインサイト, FMCG, チャネル戦略, リテールメディア, POSデータ分析, データマネジメント, カテゴリー戦略, 求人, 外資系

Job Ref: PMHRZ4