グローバルコンシューマーインサイトマネージャー/ Global Consumer Insights Manager

A renowned company in the consumer goods industry is seeking a Global Consumer Insights Manager. The selected candidate will oversee primary and secondary research to drive commercial innovation and market activation. This is a hybrid setup role.

Responsibilities:

• Manage projects from design through execution and reporting
• Maintain supplier/agency relationships and track budgets
• Generate and apply consumer insights, contributing to research best practices
• Collaborate with APAC-MEA teams on innovation, brand strategy, and market execution
• Understand customer needs and support shopper insights
• Partner with syndicated data providers
• Manage self-serve research projects using online tools

Requirements:

• Bachelor’s degree or above
• More than 5 years in marketing research, including primary and secondary research
• More than 2 years in a global business environment, ideally with USA and Japan interactions
• Practical experience in consumer-packaged goods research on the manufacturer side
• Experience in a matrix team environment
• Familiarity with syndicated scan data (e.g., Intage SCI)
• Possess a valid MBA qualification is desirable
• Fluent level Japanese and English

About the Company:

A global manufacturer of personal care products that are well-loved by consumers around the world. This company has a long history of being a major player in the industry and continues to develop innovative personal care solutions for men and women.

Keywords:

消費者インサイト, マーケティングリサーチ, 定量調査, 定性調査, 求人, 外資系

2063920/001