PRマネージャー / PR Manager

A renowned global company in the consumer goods industry is seeking a PR Manager to develop and execute strategic PR initiatives. This role focuses on enhancing brand visibility, fostering consumer loyalty, and managing crisis communications.

Responsibilities:

• Develop and implement PR strategies in alignment with brand goals
• Organise and oversee various events including press conferences, product launches, and media engagements
• Monitor media coverage and industry trends
• Manage crisis communications effectively, ensuring timely and appropriate responses
• Lead and supervise the PR team and operations
• Propose and execute creative PR events to enhance brand awareness and desirability
• Strategically plan media engagements to optimise brand visibility and impact throughout the year
• Integrate PR efforts with digital communication strategies
• Regularly review and report on PR activities, suggesting enhancements to initial plans

Requirements:

• Bachelor’s degree or above
• More than 5 years of PR and communications experience in food & beverage, retail, or FMCG sector
• Proven track record in PR event planning and execution
• Expertise in content creation and crisis management
• Proficient in social media platforms
• Native level Japanese; proficient in English

About the Company:

A foreign-affiliated restaurant chain that boasts deep-rooted popularity for its innovative products and services. The company understands the characteristics of the domestic market while leveraging its global foundation and is expected to continue to grow steadily in the future.

Keywords:

消費財, 広報戦略, イベント企画, メディア対応, 危機管理, 求人, 外資系

2063120/001