マーケティングコミュニケーションズマネージャー/ Marketing Communications Manager

A foreign consumer electronics company is searching for a Marketing Communications Manager. The selected applicant will drive category growth through integrated marketing and PR activities while managing KPIs and budgets. This is a remote role.

Responsibilities:

• Plan and execute online digital marketing by effectively utilising digital agencies to achieve agreed KPIs
• Manage owned social media platforms such as Facebook and external promotional social networks, including Instagram and X, to communicate the brand story to target audiences
• Plan and execute influencer programs with agencies or directly with YouTubers and bloggers to maximise awareness and understanding of key existing products and new product launches
• Plan and align with digital publishers on editorial tie-ups to deliver in-depth brand and product communication
• Align with stakeholders, including Business Group, Regional Communication Team, and Category Managers, to organise and execute NPI PR activities such as PR events, press releases, and individual press briefings
• Set and align activity KPIs with Management and Category Managers, evaluate performance and ROI of key programs, and derive clear learnings for future program development
• Manage the agreed marketing budget on a quarterly basis

Requirements:

• More than 5 years of experience in marketing communication, including PR, digital and social media communication
• Experience in YouTube or Influencer marketing
• Demonstrated consumer centric approach, understanding customer preferences, attitudes and other factors for innovative solutions
• Excellent communication and presentation skills with the ability to influence brand strategy to internal and external stakeholders
• Ability to work independently and collaboratively with diverse teams, both functionally and geographically
• Fluent level written and verbal English

Preferred Requirements:

• Consumer tech background

About the Company:

A leading provider of PC and mobile peripherals such as keyboards, mice, and speakers. Headquartered in Europe, this company’s well-known products can be found in offices and homes around the world.

Keywords:

電子機器, メーカー, 消費財, マーケティング, 広報, コミュニケーション, デジタル, 外資系

Job Ref: KLOQAM