PRシニアマネージャー/ PR Senior Manager

A PR Senior Manager role is now open in an international apparel company. The chosen applicant will be developing and executing PR, communications, and influencer marketing strategies.

Responsibilities:

• Develop and implement PR and communications strategies aligned with global brand vision, amplifying initiatives and integrating PR and Influencer Marketing into go-to-market plans
• Drive strategic partnerships with major publishers and ensure execution is on-brand, leveraging cross-market synergies when possible
• Lead influencer marketing strategy, building a relevant talent pipeline, optimising engagement plans, and maximising content for exposure
• Manage and grow local social media presence, including posting plans, digital content development, and increasing on-brand UGC
• Oversee crisis management in alignment with global and regional processes
• Manage annual PR, sample, and license partner budgets, ensuring ROI and timely reporting with finance
• Monitor EMV, key metrics, and industry trends to innovate and enhance relevance, collaborating on post-event and campaign reports
• Utilise data and insights to oversee and analyse visibility both online and offline

Requirements:

• More than 7 years of work experience in PR, communications, talent, fashion or luxury and marketing
• Experience in managing a team pr agencies, complex workstreams with quality control
• Experience in budget management
• Knowledge of consumer marketing, brand marketing and campaign planning
• Understanding of digital marketing, retail and omni-channel landscape
• Excellent contacts in media, entertainment, and influencers
• Exceptional record of achievement as a senior communications professional
• Demonstrated negotiation and talent relations management skills
• Understanding of Influencer Digital Portals (Lefty) and PR value tracking systems (Launchmetrics) is a plus
• Proficient in English

About the Company:

An international apparel company that commands a number of powerful brands, this company markets its clothing in countries in all corners of the world. With brands that are instantly recognisable in shopping spaces across the globe, this organisation continues to be a market leader.

Keywords:

マーケティング, PR, デジタル, コミュニケーション, ファッション, ラグジュアリー,小売, 外資系