Creative Design Consultant/クリエイティブデザインコンサルタント
給与 ¥11000000 - ¥12000000 per annum
担当コンサルタント Helene Akagawa
A global beverage manufacturer is searching for an experienced advertising professional with a strong knowledge of branding to join their team as the Creative Design Consultant. In this role, you will guide the development of creative advertising campaigns to further promote leading global brands.
- Examine brand marketing objectives and positioning, brand business dynamics, competitive dynamics and positioning, the consumer mindset in the category/segment, brand equities and aspirations and determine key brand territories and strategy
- In collaboration with creative strategists and marketers, guide advertising agencies with core creative ideas and develop advertisement based on creative briefs; review rounds of creative at the idea stage and help determine the direction for further development; optimize final ideas for testing
- Provide input for the development of media plans, promotion programs, property activation platforms, PR programs and visual identity that reflect the brand’s values, voice, personality and core creative ideas
- Manage day-to-day deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements
- Review work and relationships with agencies currently assigned to all major brands; determine opportunities for getting best in-class talent either through changes in current agencies or new agency relationships; conduct reviews of any new agency options and select/manage agencies
- 8-12 years’ advertising experience, preferably as a strong strategic thinker on both frequent consumption and image-driven brands
- 8+ years’ experience understanding consumer perceptions of brands
- Well tuned skill taking a wealth of consumer research and understanding/arriving at the most important insights for branding/creative briefs
- Experience working in a collaborative working situation in which viewpoints from a range of stakeholders needed to be taken into account to arrive at a solution
About the Company:
This company is one of the world’s largest beverage companies, servicing millions of customers over its more than 70 year lifespan. Commanding a number of globally recognized brands, this company is an instantly recognizable name on shelves all over the world.
クリエイティブ, デザイン, 設計, 広告