Performance Marketing Specialist/パフォーマンスマーケティングスペシャリスト
給与 ¥6000000 per annum
担当コンサルタント Susie Wei
A multinational online retailer is seeking a talented digital marketing expert to join them as Performance Marketing Specialist. In this role you will drive new customer acquisition and brand awareness through paid channels while based in Tokyo. Your responsibilities include KPI measurement, optimization and reporting for all paid channel investments, as well as day-to-day communications with agencies, reporting to the Director of Paid Channels.
- Plan, execute, analyse, and report all activities related to customer acquisition through paid channels
- Build annual member acquisition targets by channel
- Monitor and control online marketing spending and results with ownership
- Manage budget as well as handle multi-channel attribution, driving sophisticated and responsive approaches to modifying bidding continuously based on performance and creative ideas
- Ensure complete visibility into online marketing effectiveness at the company with minimal manual effort
- Bachelor’s degree with 5+ years of direct experience, managing search engine marketing and paid social
- A proven track record in operating, analysing, developing, and executing successful marketing campaigns
- Hands-on online marketing operation experience is a must
- In-depth understanding of key industry metrics coupled with a proven ability to recognise how they might impact the business
- Tech savvy and comfortable using paid search and social management tools
About the Company:
An online retailer with an international presence, this company has found success in its digital market platform. With major connections in the fashion industry and a dedicated customer base, this company is in a good position for further growth.