マーケティングリーダー/ Marketing Lead

A global internet technology company is looking for a Marketing Lead. The selected candidate will lead global marketing strategy, product launches, cross-functional alignment, and performance measurement for gaming initiatives.

Responsibilities:

• Lead global marketing strategy and execution for major gaming industry events
• Own go-to-market strategy for new gaming products, features, and initiatives
• Partner with cross-functional global and regional teams to align priorities, OKRs, and KPIs
• Define and maintain a consistent global gaming narrative and value proposition
• Track campaign performance, analyse KPIs, and deliver insights to executive stakeholders
• Act as a central liaison to localise global strategies and represent the gaming community internally

Requirements:

• More than 5 years of experience in a marketing role, with a significant focus on the gaming industry
• Experience in B2B marketing, developing strategies and campaigns targeting game publishers and developers
• Knowledge of the digital advertising landscape, performance marketing, and media strategy within the context of gaming
• Knowledge in leading global go-to-market (GTM) strategies and large-scale, cross-functional marketing programs

Preferred requirements:

• MBA or other advanced degree
• Experience in B2C consumer marketing, developing strategies and campaigns to drive user acquisition and community engagement (targeting gaming creators and end-users)
• Prior experience marketing a platform (e.g., social media, video platform) to the gaming industry
• Proven experience managing marketing budgets, business planning, and agency/vendor relationships
• Background with both B2B and B2C customers in an international environment
• Knowledge of the creator economy, influencer marketing, and consumer-facing media strategies within the context of gaming

About the Company:

An innovative internet technology company that has quickly risen from a small start-up to a global content platform developer. Headquartered in Asia, this company is a true leader in operating creative platforms across the world.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: ZYSN8D