小売マーケティングマネージャー/ Retail Marketing Manager

A global luxury fashion company is looking for a Retail Marketing Manager. The selected candidate will develop and execute sales promotion strategies, retail campaigns, and events to drive store traffic, customer engagement, and sales performance. This is a hybrid setup role.

Responsibilities:

• Develop and implement strategic sales promotion plans to increase store traffic and sales
• Collaborate with retail, merchandising, visual merchandising, e-commerce, and planning teams to align initiatives with business objectives
• Plan and execute in-store activations, seasonal promotions, and product launches
• Localise global marketing initiatives in partnership with international teams
• Plan and execute retail events including VIP experiences, fashion showcases, and store openings
• Coordinate with internal teams and external vendors to ensure smooth campaign and event execution
• Support CRM initiatives and develop in-store experiences that strengthen customer engagement
• Analyse campaign performance metrics and leverage data insights to optimise strategies
• Develop retail marketing tools, including POP, DM, digital signage, and posters
• Manage GWP ordering and inventory control
• Review and manage retail media across department stores, outlets, websites, SNS, and OOH
• Manage sales promotion budgets, track KPIs, and report performance to leadership

Requirements:

• Bachelor’s degree or above in Marketing, Business Administration, or a related field
• 2-3 years of experience in sales promotion, retail marketing, or related roles within fashion, luxury, or retail industries
• Proven experience in campaign planning, event execution, and cross-functional project management
• Skilled in market analysis, consumer behaviour insights, CRM initiatives, and retail marketing tools

About the Company:

A global leader in luxury fashion and lifestyle, this organisation designs, markets, and retails iconic premium brands with a strong presence across apparel, accessories, and footwear, combining creativity with operational excellence. Known for its international footprint, innovation-driven culture, and commitment to talent development, it offers dynamic career opportunities for professionals seeking growth in a fast-paced, high-end retail and fashion environment.

Keywords:

リテールマーケティング, 販促企画, セールスプロモーション, ラグジュアリーブランド, ファッション業界, イベント企画, 顧客エンゲージメント, 予算管理, 求人, 外資系

Job Ref: L2V12N