マーケティングマネージャー/ Marketing Manager

An international consumer goods company is seeking a Marketing Manager. The selected candidate will lead brand strategy and execution across key portfolios, driving integrated marketing initiatives and managing P&L performance in collaboration with cross-functional teams.

Responsibilities:

• Lead strategic planning and execution of brand initiatives for key portfolios aligned with business objectives
• Develop and implement comprehensive brand plans across ATL, BTL, digital, PR, and consumer engagement
• Monitor category performance, analyse variances, and identify growth opportunities in collaboration with Finance
• Manage new product development and launch activities, including pricing strategy with the Commercial team
• Oversee development and implementation of media, social, and PR strategies to strengthen brand positioning
• Guide and mentor brand managers to ensure consistent and excellent execution across local markets

Requirements:

• More than 5 years of experience as a Brand Manager in FMCG, luxury goods, or aspirational consumer brands
• Experience managing international or nationally recognised brands with high consumer visibility
• Proven experience leading cross-functional teams and influencing stakeholders
• Understanding of channel and trade
• Native level Japanese; high business level English

About the Company:

A leading global player in the premium spirits industry, this company is renowned for its dynamic portfolio of iconic brands and strong market presence. Committed to innovation, diversity, and career growth, it offers job seekers an inspiring environment to build rewarding careers in the beverage and hospitality sector.

Keywords:

マーケティング戦略, ブランド管理, 消費財, 製品開発, 広告, デジタルマーケティング, ブランド戦略, 消費者インサイト, 求人, 外資系

Job Ref: 5H0FV9