マーケティングリーダー/ Marketing Lead

An international automotive company is looking for a Marketing Lead. The chosen candidate will serve as a subject matter expert for marketing activities related to PR, events, and brand engagement across key business areas.

Responsibilities:

• Lead the planning and execution of high-impact consumer and events, ensuring alignment with brand strategy and delivering exceptional experiences
• Manage public relations activities, including media outreach, press releases, and coordination with PR agencies, to enhance brand visibility and reputation
• Oversee the marketing budget for assigned areas, ensuring effective allocation of resources to maximise ROI
• Promote positive consumer, chapter, events and member relationships through management of Customer Experience programs
• Negotiate contracts with vendors and suppliers to meet the requirements of all aspects of consumer, events, and programs
• Work with the Lead of Retail Marketing and other stakeholders to deliver marketing for related promotions and support overall customer experience and operations
• Develop and implement customer experience initiatives with a focus on engaging Outreach consumers and strengthening brand loyalty
• Partner with Retail Marketing and Sales teams to align promotional efforts and enhance the overall customer journey
• Monitor and analyse customer feedback, market trends, and competitive activity to inform strategic decisions and continuous improvement
• Champion innovative approaches to brand engagement, ensuring the company remains relevant and resonant with diverse consumer segments

Requirements:

• High school diploma or equivalent
• 6-8 years of related experience
• Experience in high-volume project planning and complex problem solving
• Possess a strong internal and external customer focus
• Excellent facilitation, presentation, and written communication skills
• Proficient in English

Preferred requirements:

• Bachelor’s degree in a relevant field
• Experience working with motorcycles
• Proficient in Adobe Creative Suite

About the Company:

An international automotive company, this organisation is responsible for the production of a popular range of luxury vehicles. With a strong brand image, this company has achieved international recognition.

Keywords:

マーケティング, 自動車, オートバイ, メーカー, 外資系

Job Ref: NVFA1F