カントリーマーケティングマネージャー/ Country Marketing Manager

An international intellectual property services company is looking for a Country Marketing Manager. The selected candidate will develop and execute marketing strategies to drive brand awareness, generate leads, and support sales growth through integrated campaigns and digital initiatives.

Responsibilities:

• Contribute to developing the go-to-market (GTM) strategy for Japan in collaboration with Commercial, Business Units, and Global Marketing teams
• Design and execute integrated marketing campaigns aligned with GTM strategy and sales goals
• Plan and implement brand-awareness programs to strengthen market positioning
• Manage Japanese website localisation, SEO, and digital campaigns to drive inbound traffic and engagement
• Adapt centrally developed sales assets and produce local marketing materials to support sales activities
• Plan and execute Japan-based events, both online and in-person, including sponsorship evaluations for ROI
• Collaborate with stakeholders to ensure strategic alignment with global marketing initiatives
• Monitor campaign performance and provide analytics-based recommendations to improve ROI

Requirements:

• More than 5 years of experience in marketing with a proven track record of driving marketing programs with ROI
• Experience in digital marketing in the Japan market, including LinkedIn, X, Facebook, YouTube, SEM/SEO, email marketing, and virtual events/webinars
• Strong project management skills to plan and execute programs according to timeline and budget
• Good knowledge of MS Office Suite
• Analytical mindset to design campaigns based on insights and maximise ROI
• Fluent level written and verbal Japanese and English

Preferred requirements:

• Prior work experience with virtual teams across different cultures or regions
• Experience in Salesforce and HubSpot

About the Company:

A global leader in intellectual property services, this company empowers professionals with innovative solutions and expertise in IP management, strategy, and consulting. Recognised for fostering career growth and a collaborative work environment, it offers job hunters opportunities to thrive in a dynamic, innovation-driven industry.

Keywords:

知的財産, IP, マーケティング, デジタルマーケティング, ブランド認知, リードジェネレーション, キャンペーン管理, 求人, 外資系

Job Ref: 6J1KJL