マーケティングマネージャー/ Marketing Manager

A multinational management consulting firm is looking for a Marketing Manager. The selected candidate will drive brand positioning, digital presence, integrated campaigns, and thought leadership initiatives. This is a hybrid setup role.

Responsibilities:

• Develop and execute marketing strategies aligned with Japan, APAC, and global priorities
• Lead annual marketing planning and budget management
• Identify market opportunities and propose innovative approaches to strengthen market position
• Partner with practice leaders and business development on growth initiatives
• Lead sector-specific marketing strategies and thought leadership for assigned practice areas
• Oversee digital strategy, website management, and marketing technology adoption
• Ensure alignment between Japanese digital platforms and global systems
• Oversee publication planning, book production, and relationships with publishers and media partners
• Drive thought leadership initiatives with partners and industry leaders
• Create and manage content strategies, calendars, and multi-format content production
• Lead integrated marketing campaigns tailored to local needs while leveraging global best practices
• Oversee creative direction to ensure culturally relevant messaging
• Utilise Salesforce to track campaign performance and connect marketing activities to outcomes
• Partner with communications teams to integrate marketing and PR efforts
• Collaborate with APAC teams and build strong relationships with local leadership
• Mentor and develop marketing capabilities within the team
• Establish KPIs and measurement frameworks for marketing performance

Requirements:

• 5-8 years of B2B marketing experience
• Proven experience in professional services, consulting, or complex B2B environments
• Practical experience in book publishing and managing publication projects
• Prior experience in digital marketing strategy and website management
• Experience in Salesforce CRM with the ability to link metrics to business objectives
• Proficient in content marketing strategy and multi-format execution
• Skilled in managing marketing budgets and vendor relationships
• Experience working in matrix organisations with regional or global teams
• Bilingual level Japanese and English

Preferred requirements:

• Bachelor’s degree or above in Marketing, Communications, or related field

About the Company:

This global management consulting firm is known for delivering strategic, data-driven solutions that help leading organisations accelerate growth and transform their operations. With deep industry expertise and a collaborative, people-focused culture, it empowers professionals to build impactful careers while supporting clients through complex business challenges.

Keywords:

マーケティング戦略, デジタルマーケティング, コンテンツ制作, 統合型マーケティング, コンサルティング, 求人, 外資系

Job Ref: H94MTX