マーケティングマネージャー/ Marketing Manager

A global consumer health company is seeking a Marketing Manager. The selected candidate will drive key brand projects, manage cross-functional collaboration, and lead new product developments.

Responsibilities:

• Work on 3-in-1 budget planning with the Area Marketing Lead, cross-functional teams, and Marketing Director
• Lead and manage brand projects, collaborating with the brand manager for Retainer business
• Spearhead key initiatives like NPD and communication development, leveraging leadership and marketing skills
• Align strategies and plans with Global Category teams
• Assess business opportunities in Japan and lead NPD launches through cross-functional collaboration
• Collaborate with teams in Shopper Marketing, Insight, Media, eCom, Digital, Finance, Supply, Regulatory, R&D, and Medical
• Manage marketing communications/media plans within the assigned budget
• Oversee demand forecasting and manage A&P budget & P&L
• Manage the performance and compensation of the Retainer brand manager

Requirements:

• Bachelor’s degree or above
• More than 7 years of experience in marketing, preferably in FMCG
• Practical experience in leading new product launch projects
• Hands on experience in research planning & analysis with Insight teams
• Proven P&L management experience
• Experience in shopper marketing (e.g., POSM/POP development) is ideal
• Prior TVCM development experience is a plus
• Knowledge of consumer marketing and media planning, especially in digital
• Expertise in sales tracking (e.g., Intage) and consumption forecasting
• Native level written and verbal Japanese; business level written and verbal English

About the Company:

This company is a leading global consumer healthcare business committed to enhancing the everyday health and well-being of people. With a diverse portfolio of trusted brands, it aims to provide effective solutions to a wide range of health concerns across various regions.

Keywords:

消費者マーケティング, ブランドマネージャー, 新製品開発, メディアプランニング, P&L管理, マーケティング戦略, デジタル, 売上予測, FMCG, 求人, 外資系

Job Ref: IL9L9J