オーディエンスディベロップメントマネージャー/ Audience Development Manager

An international sporting goods company is looking for Audience Development Manager. The successful individual will implement audience development aligned with GTM strategy to meet performance targets.

Responsibilities:

• Develop and execute audience plans tailored to the market, enhancing brand value
• Coordinate with global marketing team for efficient adaptation to local market
• Execute audience development plans for new product launches and maintain brand image
• Create press releases, plan creative work, and enhance brand value with creative team
• Manage influencers and build relationships with stakeholders for brand exposure
• Optimize external resources and cultivate relationships with agency partners
• Analyse competitor strategies and consumer insights to identify opportunities
• Efficiently manage audience development team and develop human capital

Requirements:

• More than 5 years of marketing or branding experience in the golf sector (manufacturer, retail, or professional)
• More than 3 years of experience in human capital development
• Experience in FMCG or sports
• Understanding of golf gear, technology, and the game
• Knowledge of related domains (sales, supply chain, finance, etc.)
• Proficient in Japanese and English

About the Company:

A distinguished sporting goods brand. Their products are highly popular, and they enjoy a significant global reach. Their mission is to develop the best products in the world, and they remain the top choice among athletes worldwide.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

2036240/001