マーケティングビジネスパートナリーダー/ Marketing Business Partner Leader

An international insurance firm is looking for a Marketing Business Partner Leader (Head of Marketing). The selected candidate will drive strategic marketing initiatives, lead the business partner team and deliver integrated campaigns that support growth and client engagement. This is a hybrid setup role.

Responsibilities:

• Serve as the key contact for assigned business segments, industries and services
• Conduct competitor analysis to guide marketing and communications strategies
• Develop integrated marketing and communications plans aligned with business goals
• Create audience-insight-driven strategies for thought leadership and demand generation
• Manage and optimise marketing and communications budgets to maximise ROI
• Lead integrated campaigns across the full funnel in collaboration with local and regional stakeholders
• Maintain stakeholder engagement throughout the campaign lifecycle
• Ensure timely delivery of high-quality campaigns and events
• Provide analytics and insights to optimise campaign performance
• Lead post-campaign follow-ups with business stakeholders
• Identify content needs across target audiences
• Adapt, localise and develop content across multiple channels
• Assess and optimise content effectiveness on a regular basis
• Collaborate with regional media relations teams on press activities
• Support local media engagement, messaging and translation needs

Requirements:

• Experience in integrated marketing within a fast-paced B2B environment
• Expertise in multi-channel and digital-first marketing strategies
• Commercially minded with experience in lead generation and business development support
• Experience translating complex technical information into clear content
• Proficiency with marketing platforms, analytics tools, CRM systems and productivity tools
• Proficient in written and verbal English and Japanese

Preferred requirements:

• Corporate experience in technology, consulting or agency environments
• Experience working in or with the financial or insurance sector

About the Company:

A global risk advisory and insurance brokerage firm, this organisation supports businesses in Japan with tailored insurance solutions, data-driven risk analysis, and strategic advisory services backed by an international network. With decades of local experience and access to worldwide expertise, it helps clients manage complex risks, protect assets, and build resilient, future-ready operations.

Keywords:

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Job Ref: VDPO52