カテゴリーディレクター/ Category Director

An international FMCG company is seeking a Category Director. The selected candidate will drive business growth by creating value for consumers and leading strategic marketing initiatives.

Responsibilities:

• Achieve Japan DAC/OTC sales and profit objectives and optimise P&L performance
• Drive category growth and enhance market share for key brands
• Localise global category vision, growth drivers, and brand priorities for the Japan and Korea markets
• Enhance digital marketing initiatives by tracking key metrics and implementing test-and-learn opportunities
• Manage relationships with regional teams, agencies, and key opinion leaders to support business goals
• Develop and execute mid- to long-term NPD strategy aligned with global and local market needs
• Deliver consumer and expert communication strategies based on local insights and regulations
• Lead connection and activation plans across TV, PR, Digital, In-store, and Expert channels
• Collaborate with Sales and Supply Chain teams to drive commercial success and operational efficiency
• Manage and develop a team of 4–5 brand managers, fostering capability and performance growth

Requirements:

• Bachelor’s degree or above
• More than 8 years’ experience in FMCG marketing
• Proven experience in NPD process and brand management
• Skilled in strategic planning, leadership, and financial analysis
• Native level Japanese; business level English

About the Company:

A leading global consumer health company, this organisation specialises in developing trusted brands that improve everyday well-being through science-led innovation. With a strong presence in Japan, it offers a dynamic and inclusive workplace where professionals can grow their careers while making a meaningful impact on people’s health and lives.

Keywords:

FMCG, マーケティング, ブランドマネジメント, 消費財, 戦略, デジタルマーケティング, 新製品開発, 求人, 外資系

Job Ref: E8Y3E0