APAC B2B Marketing Head

A global technology company is seeking a Head of B2B Marketing APACLAT. The selected candidate will lead and develop marketing strategies, driving growth and brand awareness in the region through targeted, multi-channel approaches.

Responsibilities:

• Oversee the APLAT B2B marketing strategy and budget
• Build and lead regional marketing functions, including customer and channel marketing, events, demand generation, and NPI launches
• Partner with Sales Leadership to ensure seamless lead conversion and revenue generation
• Identify, measure, and report on key KPIs aligned with global metrics
• Collaborate with Global Marketing teams to maintain brand strategy and develop regional growth tactics
• Drive marketing culture focused on creating targeted solutions to accelerate growth and awareness
• Develop customer relationships with enterprises, educational institutions, and government entities through key channel partnerships
• Support regional joint go-to-market opportunities with global partners
• Guide in-region marketing teams in planning and executing initiatives to support B2B's rapid growth

Requirements:

• More than 5 years of experience in managing and building marketing teams
• More than 5 years of experience in managing culturally and geographically diverse teams (Asia Pacific and Latin America)
• Proven senior marketing/digital experience in Enterprise hardware technology solutions into Government, Education, Fortune 1000, or SLE institutions
• Hands-on experience in SaaS marketing experience is ideal
• Experience working with Enterprise business-to-business resellers in DMR, Distribution, SP, integrator, and VAR channels
• Proven track record and experience working with/managing CRM tools, lead generation, and sales cycle management processes (Salesforce)
• Strong knowledge of Marketo or like Marketing Automation systems

About the Company:

A leading provider of PC and mobile peripherals such as keyboards, mice, and speakers. Headquartered in Europe, this company’s well-known products can be found in offices and homes around the world.

Keywords:

B2Bマーケティング, マルチチャネル戦略, 大企業, 求人, 外資系

2113500/001