カテゴリー開発マーケティングリーダー/ Category Development Marketing Leader

A global manufacturing company is looking for a Category Development Marketing Leader. The selected applicant will own category growth by executing category and portfolio strategies in the country based on deep consumer understanding.

Responsibilities:

• Adapt area portfolio strategy and marketing plan for specific regions or countries
• Analyse portfolio, market, and competitors to develop plans and storytelling that drive category growth
• Communicate and align with all country functions for portfolio strategy and programs
• Manage portfolio lifecycle, including RA, packaging, product availability, and support PACE
• Understand consumer behaviour and identify unmet needs to influence area/global portfolio teams in product innovation
• Launch new products in the country/region with a comprehensive marketing plan
• Establish base price strategy for each portfolio to achieve standard margin
• Develop price increase plans to optimise margins and address inflation or cost changes
• Own overall sales growth targets for campaigns in the country or region
• Decide on campaign launch timing based on channel readiness
• Implement campaign strategy locally, defining business objectives and hero SKUs
• Examine syndicated data to identify key growth opportunities and lead projects to gain or recover market share

Requirements:

• Bachelor’s degree or above
• Proven marketing experience at FMCG companies
• Channel or category experience
• Ability to develop a strategy and guide others to implement the communicated strategy
• Strong collaboration skills enabling program execution, including presentation skills
• Strong business acumen, analytical skills, and excellent team collaboration abilities
• Fluent level written and verbal Japanese and English

Preferred Requirements:

• Experience in sales

About the Company:

A multinational manufacturer of familiar brands of products, which range from stationery, industrial materials, and chemical goods to medical devices.

Keywords:

マーケティング, FMCG, 消費財, 小売, メーカー, 外資系

Job Ref: OE7RDM