マーケティングコミュニケーション担当/ B2C MarCom Specialist

A global consumer electronics company is searching for a Marketing Communications Specialist. The chosen applicant will plan and execute marketing communication strategies to strengthen brand presence and engagement.

Responsibilities:

• Develop and execute brand communication strategies targeting MacBook users in Japan
• Conduct audience insights research to analyse Apple users' lifestyles, values, and product usage scenarios
• Manage SEO strategies, including content optimisation and performance tracking
• Lead marketing communication initiatives such as PR (news releases, media relations), influencer marketing, creative control, and O2O (online-to-offline) campaigns
• Oversee owned media platforms (website and social media) planning, operation, and management
• Collaborate with headquarters for reporting and coordination purposes
• Work closely with external partners such as PR agencies to ensure effective execution of campaigns

Requirements:

• More than 3 years of experience in public relations or web marketing roles
• Experience in marketing research and analysis using tools like Google Analytics, Meta Ads, SEO platforms, HubSpot, or similar tools
• Familiarity with MacBook usage and alignment with Apple’s design philosophy and usability principles
• Excellent communication skills
• Business level English

About the Company:

A global technology company that develops and delivers display-focused products and digital solutions for work, learning, and entertainment. Known for its strength in monitors, projectors, and visual display technologies, the company serves consumers, businesses, and educational institutions worldwide.

Keywords:

マーケティング, コミュニケーション, テクノロジー, デジタル, ウェブマーケティング, 外資系

Job Ref: UZ2GWD