ブランドマネージャー/ Senior Brand Manager/ Brand Manager

A multinational healthcare company is looking for a Senior Brand Manager or Brand Manager. The selected candidate will drive consumer-focused brand strategy, communication, and performance across the end-to-end brand ecosystem.

Responsibilities:

• Lead execution of aligned consumer brand strategies and plans
• Plan and manage advertising and promotional campaigns
• Own digital and social brand communications to elevate consumer experience
• Analyse KPI performance and translate insights into action
• Coordinate brand initiatives with internal and external stakeholders
• Build consumer journeys and align them with the value chain and ecosystem

Requirements:

• More than 3 years of experience in brand marketing and/or consumer marketing in FMCG or OTC
• More than 1 year experience with syndicated data (e.g., IQVIA, Nielsen, Euromonitor, Intage) and custom research to identify trends and opportunities
• Experience in executing multi-channel campaigns (Digital, prints, in-store,
  pharmacy)
• Background in delivering result in B2C channel, which is business-case presentable
• Proficient in MS Office Suite
• Native level written and spoken Japanese; business level English

Preferred requirements:

• Experience in pharma or medical device industry
• Prior SNS management and/or eCommerce experience
• Possess valid MR certificate, Japanese Pharmacist License, Nutritionist, or relevant medical field certification

About the Company:

A multinational healthcare organisation, this company has a long history of providing high-quality medical products to professionals across the globe. Now with a diversified product range serving a number of industries and a large global workforce, this company is a powerful force in the international healthcare market.

Keywords:

マーケティング,キャンペーン,ブランド,PR,広告,プロモーション, 求人, 外資系

Job Ref: XAU4DR