シニアブランドマネージャー/ Senior Brand Manager

An international beverage and brewing company is looking for a Senior Brand Manager. The selected candidate will define brand strategy, drive growth through integrated marketing initiatives, and execute impactful campaigns across multiple consumer touchpoints.

Responsibilities:

• Define brand positioning, target consumers, occasions, and key brand associations
• Develop and execute integrated brand campaigns, including content, events, influencer, and partnership initiatives
• Collaborate with agencies and PR teams to maximise reach, engagement, and brand affinity
• Lead cross-functional execution with global and local marketing, trade marketing, sales, and external partners
• Build strategic relationships with companies, brands, individuals, and events to drive trial, loyalty, and consideration
• Manage brand plans within budget while ensuring effective execution across paid, earned, and owned media

Requirements:

• Experience in brand strategy development using consumer insights and commercial data
• Proven experience planning and executing marketing activations, including content creation and campaign production
• Strong ability to steward a brand with a long-term growth mindset in the Japanese market
• Skilled in directing creative work and aligning multiple stakeholders
• Business level Japanese and English

About the Company:

A global leader in the beverage industry, this company is known for its iconic portfolio of world-class brands, strong market presence, and commitment to innovation, sustainability, and operational excellence. With a people-first culture that empowers employees, invests in leadership development, and offers diverse career opportunities worldwide, it is an employer of choice for job seekers looking to build impactful, long-term careers in a dynamic, international environment.

Keywords:

ブランドマネジメント, ブランド戦略, マーケティング戦略, コンテンツマーケティング, インフルエンサーマーケティング, デジタルマーケティング, キャンペーン企画, 求人, 外資系

Job Ref: WI6NND