シニアブランドマネージャー/ Senior Brand Manager

An international food and beverage company is seeking a Senior Brand Manager, Innovation & Marketing Capability. The selected candidate will drive business growth by identifying opportunities, developing end-to-end marketing strategies, and enhancing organisational marketing capabilities.

Responsibilities:

• Collaborate with global and regional teams to align on brand portfolio, assets, and strategies
• Analyse local consumers, competitors, and market trends to identify emerging opportunities
• Lead cross-functional innovation projects from concept to execution
• Develop and execute data-driven marketing strategies with measurable KPIs
• Ensure excellence in brand execution and campaign delivery
• Create and implement annual marketing capability development plans

Requirements:

• Bachelor’s degree or above
• Experience in consumer goods marketing and digital marketing
• Proven track record in product innovation and brand positioning with business accountability
• Strong understanding of marketing activation and consumer demand generation
• Proficient in digital marketing and data-driven marketing frameworks
• Proficient in Japanese and English

About the Company:

A leading global food and beverage innovator, this company is dedicated to improving health through nutritious, sustainable products trusted by millions worldwide. With a strong presence in Japan, it empowers employees to drive meaningful change, offering career opportunities that promote growth, collaboration, and purpose-driven impact.

Keywords:

ブランド管理, イノベーション, マーケティング戦略, 消費財, デジタルマーケティング, クロスファンクショナルチーム, 製品開発, 求人, 外資系

Job Ref: R11DY3