アシスタントブランドマネージャー/ Assistant Brand Manager

A global consumer goods company is seeking an Assistant Brand Manager. The selected candidate will develop and execute social-first marketing plans, digital campaigns, and e-commerce initiatives to drive growth and strengthen brand equity.

Responsibilities:

• Support and co-lead the development of social-first marketing plans aligned with brand strategy and equity
• Execute marketing plans across media and communication channels to drive growth and market share
• Manage local agency partnerships and collaborate closely with global and local marketing teams
• Develop best-in-class digital and social brand experiences that build purpose and achieve marketing objectives
• Lead digital and e-commerce execution in partnership with demand creation and external agencies
• Monitor brand budget and performance to ensure accurate forecasting and delivery of targets

Requirements:

• More than 5 years of experience in brand management, marketing, or related fields
• Proven experience in the consumer goods industry, ideally within beauty, personal care, fashion, luxury, or lifestyle sectors
• Proficient in integrated marketing planning across digital, social, experiential, and traditional channels
• Prior experience in managing creative, media, and digital agencies
• Experience in developing e-commerce or D2C strategies and optimising digital customer experiences
• Skilled in financial management, including budgeting and performance tracking
• Deep understanding of social-first marketing, influencer engagement, and content strategy
• Proficient in data analytics for marketing performance and insights
• Ability to handle crisis communication and issue management effectively

About the Company:

A world-famous consumer goods company, this global organisation develops, manufactures, and distributes a wide range of products and hundreds of brands in the health and household categories. Headquartered in Europe, the company employs thousands of people and has built a lasting presence.

Keywords:

ブランド管理, ソーシャルメディアマーケティング, デジタルマーケティング, ビューティー業界, 消費財, Eコマース戦略, ブランド戦略, エージェンシーマネジメント, マーケティング企画, プレミアムブランド, 求人, 外資系

Job Ref: 2UF3W9