ブランドマネージャー/ Brand Manager

A multinational beverage company is searching for a Brand Manager. The selected applicant will be responsible for developing effective 12-month rolling brand plans that support sales acceleration and grow brand equities.

Responsibilities:

• Develop strong, effective, and creative 12 months rolling brand plans with the support of the Marketing Manager
• Prepare key brand presentations offering strategic insights and creative thinking
• Define the most efficient investment mix across touchpoints for sales growth and equity building
• Implement tie-ups with bartender associations, embassies, and trade organisations
• Provide qualitative and quantitative evaluations of BTL&ATL marketing activations
• Track Share of Search as well as Brand equity evolution with the support of the consumer insights teams
• Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets

Requirements:

• Bachelor’s degree or above
• More than 3 years of marketing experience in brand building
• Strong digital and media expertise
• Background in FMCG is preferred
• Interest in spirits is a plus
• Native level Japanese; fluent level written and verbal English

About the Company:

An international organisation that produces several highly regarded beverages, this company is a worldwide conglomerate with customers from all corners of the globe. With thousands of employees and a dedicated customer base, this organisation continues to be a market leader.

Keywords:

ブランドマネジメント, マーケティング, デジタル, メディア, FMCG, メーカー, 外資系

Job Ref: QT15RJ