An international beverage organisation is searching for a Brand Manager. The successful candidate will gain value market share by strong brand equity growth and new consumer recruitment. This position is based in Tokyo.
Conduct touchpoint planning to allocate resources effectively
Manage brand understanding and portfolio
Understand commercial strategy and customers
Prepare presentations for the annual brand plan and mid-year business review
Communicate with the brand company portfolio activation team
Enhance brand equity, momentum, and image through digital/social media, PR, etc.
Drive cross-functional projects on time, on budget, and on brand
Lead FY24 main digital activation with famous influencers across online platforms
Manage the brand’s A&P considering its financial position
Supervise local agency handling for the best creativity and ROI
Bachelor’s degree or above
More than 3 years of experience on client side for consumer brand management at a global company (luxury, lifestyle brand, FMCG, etc)
Experience in trade marketing and other areas is a plus
Passionate for brands & for brand building
360 touchpoint mindsets from equity to L3F, consumer centricity with strong digital acumen
Native level Japanese; fluent level written and verbal English
About the Company:
An international organisation that produces a number of highly regarded beverages, this company is a worldwide conglomerate with customers from all corners of the globe. With thousands of employees and a dedicated customer base, this organisation continues to be a market leader.
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