デジタルマーケティングエグゼクティブ/ Digital Marketing Executive

A renowned fashion company is looking for a Marketing Executive (Digital Support). The selected candidate will develop and execute digital marketing strategies to elevate the brand and drive commercial success.

Responsibilities:

• Manage digital marketing strategies and sales activities to drive traffic and conversion
• Oversee owned media channels and perform KPI analysis including SEO and SEM
• Analyse digital marketing trends and competitors' activities to plan strategies
• Participate in Omni channel projects to enhance retail and e-commerce effectiveness
• Bridge marketing and e-commerce teams to optimise digital touchpoints
• Work with the DTC team to execute effective marketing support throughout the year
• Attend regional marketing meetings at Asia HQ as needed
• Participate in projects such as consumer and media events

Requirements:

• Bachelor’s degree or above
• Practical experience in the apparel or fashion industry
• Hands on experience in performance marketing campaigns and setting up eDMs preferred
• Experience with lifestyle, apparel, or footwear brands is a plus
• Proficient in Google Analytics and social listening tools preferred
• Skilled in MS Office Suite (Illustrator and Photoshop preferred)

About the Company:

One of the world’s leading footwear and apparel companies with a long history of successful operations spanning over 100 years. Headquartered in the US, this organisation operates several iconic brands and provides a wide range of outdoor products and accessories for consumers worldwide.

Keywords:

デジタルマーケティング, ファッション, 小売業, ソーシャルメディア, オムニチャネル, 求人, 外資系

2075170/001