デジタルプランニングエグゼクティブ/ Digital Planning Executive

An international pet food product is looking for a Digital Planning Executive. The selected candidate will be in charge of planning strategies for digital business through omnichannel and achieve targets.

Responsibilities:

• Make and execute plans for execution strategies such as B2B2C sales promotion campaigns, UX and UI improvement, CRM, direct marketing, digital advertising
• Collaborate with the Creation Team to make and execute B2B digital plans
• Develop plans to maximise pet owner/pet data collection
• Run PDCA cycle for digital business, leading to providing business development plans and request analysis
• Produce offline tools, banners, and content for use in Marketing Automation (MA) and web concierge

Requirements:

• Bachelor’s degree or equivalent
• More than 3 years of digital marketing execution
• More than 3 years of sales, marketing, or digital marketing experience in the animal health industry is preferred
• Experience in digital marketing (SEM, SEO, SNS ad, Feed ad, or SNS communication)
• Experience in UX/UI planning of online platform
• Prior project management experience leading multiple stakeholders
• Experience in campaign and content production
• Experience in managing and directing a marketing agency or work experience in a consulting firm or marketing-related agency
• Experience in Marketing Automation is desirable
• Basic SQL is a plus
• Dashboard creation by PowerBI is preferred
• Fluent written and verbal in Japanese; proficient in written and verbal English (TOEIC 730+ is required. TOEIC 850+ is preferred)

About the Company:

An international manufacturer of specialised pet food and other products, this award-winning company has a strong global presence. Continuing to build on its success, this company is a true leader in its market.

Keywords:

デジタル, マーケティング, セールス, 消費財, 外資系

2102330/001