ペイドメディア・サーチリード/ Paid Media & Search Lead

An international consumer goods company is looking for a Pad Media & Search Lead. The selected applicant will be developing paid media and search strategies and roadmaps for online and offline channels.

Responsibilities:

• Establish and optimise ways of working between teams and agencies across multiple markets
• Manage staff and projects, and track budget to advance the paid media and SEO initiatives
• Collaborate with key stakeholders, media agencies, IT & technical agencies to deliver end-to-end paid media and search priorities
• Perform strategic analysis of the business environment including customer needs, and competitive realities to identify unique market opportunities
• Analyse paid media campaigns and SEO with the usage of various digital tools
• Budget planning and its ongoing adjustment and optimisation to meet business objective
• Develop assets for both Paid media and SEO to ensure OTIF delivery

Requirements:

• Bachelor’s degree or above (marketing, eCommerce, or communications is preferred)
• 6-10 years of experience in digital marketing roles
• Proven track record in planning, executing and performance managing paid media and search marketing (SEM and SEO) activations
• Knowledge of online advertising campaign management tools (Google Ads, Yahoo Ads, LINE Ads, Kakao Ads, Naver Ads, etc.)
• Understanding of media targeting, keyword research and campaign optimisation techniques
• Experience in digital and eCommerce front-end platforms such as Adobe suites (AA, AEM, AM, AT, ADAM, Magento, etc), Google Analytics, Google Search Console, SFMC, Sprinklr, PowerBI is advantageous
• Proficient in MS Office is a plus
• Business level Japanese and English

Benefits:

• Hybrid setup (2 days WFH, 3 days office)

About the Company:

A world-class consumer goods company with operations in over 100 countries around the globe. With a network of employees numbering in the tens of thousands, the company’s success only continues to grow through its commitment to optimisation and innovation.

Keywords:

マーケティング, eコマース, コミュニケーション, デジタル, 広告, 消費財, 外資系

2091550/001