デジタルマーケティングリード/ Digital Marketing Lead
給与 ¥8,000,000 - ¥15,000,000 per annum
担当コンサルタント Priscilla Lai
掲載日 2018/11/053-12-18 Shibuya, Shibuya-ku Tokyo, 150-0002 Robert Walters
A large pharmaceutical company is looking to hire a Digital Marketing Lead. This position will drive seamless integration between business partners, teams, and agencies on the development of digital strategy. They will lead the execution of digital campaigns informed by tactics in order to maximize business impact and operational effectiveness.
- Serve as the digital marketing lead in Japan, leading the digital team and collaborating with brands and digital agencies to execute brand strategy and digital campaigns
- Collaborate with business leads to develop campaign strategy
- Coordinate digital marketing activities with global teams, digital operations, marketing managers, etc.
- Maintain a view of the competitive landscape of the pharma industry and use insights to drive digital strategy
- Work with agencies and vendors to define project scope, costs, timelines, and deliverables
- Provide budget recommendations and estimates for digital marketing operations
- Identify process improvement opportunities to support the needs of the business
- Bachelor’s degree in science, marketing, or equivalent
- 7+ years in project management with the ability to author briefs and project requirement documents
- Digital marketing experience in websites, e-mail campaigns, display ad development, search, interactive visual aids, remote engagement, social media, mobile apps, heath IT, and 3rd party sponsorships
- Experience managing digital agencies, vendors, and support teams
- Proficiency in marketing strategy, brand planning, multi channel marketing operations, and digital campaign management
- Fluent level Japanese and English
About the Company:
A global pharmaceutical institution responsible for manufacturing a variety of prescription medications, this company’s products are used in the treatment of cancer, HIV/AIDS, cardiovascular disease, hepatitis and psychiatric disorders among others.
デジタルマーケティング, デジタル, 経営, ビジネス, 営業, , マーケティング,プロモーション,キャンペーン, 広報