シニアプロダクトマネージャー/ Senior Product Manager

A global healthcare company is looking for a Senior Product Manager, Contact Lens Care Marketing. The selected candidate will develop and execute product and brand strategies, communication plans, and channel-specific marketing initiatives to drive sales, profit growth, and brand value.

Responsibilities:

• Develop and execute strategies to expand business share in the lens care market
• Analyse markets, competitors, retailers, and communication activities to inform marketing decisions
• Plan and implement optimal brand communications tailored to each sales channel
• Ensure pricing, SKU portfolio, and communication assets maximise product performance
• Develop and manage annual brand advertising and promotion budgets
• Plan, execute, and review digital and in-store communication and promotional programs
• Align sales and marketing strategies by collaborating with Sales Tactics & Operations, Professional Affairs & Education, and Sales teams
• Prepare sales forecasts, special reports, and analytical materials for internal and external stakeholders
• Set KPIs and conduct performance analysis to optimise brand and product performance

Requirements:

• Bachelor’s degree or above in marketing (MBA is ideal)
• 3-7 years of marketing experience with exposure to product development and brand marketing
• Experience in marketing communications within manufacturing, consumer goods, pharmaceutical, or cosmetics industries
• Prior experience as a Brand Manager in a multinational organisation
• Experience in OTC marketing and lens care or healthcare products
• Deep understanding of sales channels, product characteristics, and marketing KPIs
• Business level English; professional level Japanese

About the Company:

A global top-tier healthcare company that operates worldwide. This company has successfully secured its position as a quality leading brand and is anticipating continuous exceptional growth in the local market.

Keywords:

コンタクトレンズ, マーケティング, プロダクトマネージャー, ブランド戦略, OTC, 消費財, 製薬, プロモーション, 販売促進, 求人, 外資系

Job Ref: 7B5NVE