オムニチャネル戦略マーケティング/ Omnichannel Strategy Marketing

An international pharmaceutical company is seeking a Marketing professional (Omnichannel Orchestration Strategy). The selected candidate will develop and execute omnichannel marketing strategies through analytics, content personalisation, and advanced digital innovations.

Responsibilities:

• Lead data acquisition and analytics strategy to enable personalised marketing
• Define required data, analytical approaches, and capabilities with cross-functional teams
• Support analytics execution and promote data-driven decision-making across the organisation
• Lead measurement planning and dashboard development for omnichannel initiatives
• Collaborate with content teams to deliver tailored information aligned with HCP needs and global strategies
• Act as SME for Next Best Action (NBA), enhancing use cases and driving impactful improvements
• Support KPI achievement and integration of related NBA tools
• Develop and automate data infrastructure to support personalisation and insight generation

Requirements:

• Bachelor’s degree or above
• More than 3 years of hands-on experience in omni/multi-channel marketing, digital campaigns, and KPI evaluation
• Sales or marketing experience in the pharmaceutical industry is preferred
• Experience in consulting or corporate strategy is an advantage
• Compliance awareness and experience in regulated industries
• Skilled in project management and managing multiple mid-sized projects
• Fluent level Japanese and English

About the Company:

A reliable supplier of pharmaceutical solutions and high-quality medicines for decades. With a clear vision and a commitment to improvement, the company is recognised as a leader in its field.

Keywords:

オムニチャネル戦略, デジタルマーケティング, データ分析, パーソナライゼーション, 製薬業界, プロジェクト管理, コンプライアンス, カスタマーエクスペリエンス, 求人, 外資系

Job Ref: 4IPBRU