An international retailer of sporting goods and apparel products is searching for a Ditital Marketing specialist. This position will be responsible for running PDCA cycles for all online marketing initiatives in Japan.

Responsibilities:

• Measure and report performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Evaluate end-to-end customer experience across multiple channels and customer touch points
• Partner with merchandising team to manage landing pages and improve customer acquisition and conversion
• Partner with the marketing departments on media campaigns
• Build trade marketing operations in collaboration with internal teams
• Responsible for content localization

Requirements:

• Extensive knowledge of e-commerce and media campaign management
• Proficiency in all online marketing concepts
• Online marketing and merchandising experience
• Experience utilizing consumer data to drive lifetime value and repeat customer purchases through targeted, dynamic marketing campaigns
• Strong Excel skills
• Familiarity with CRM, Marketing Database systems
• Business level English

About the Company:

A global retail organization that specializes in apparel and sporting goods, this company is one of the world’s largest manufacturers of its type. With thousands of employees and extensive global operations, this company continues to command a series of internationally recognized brands.

Keywords:
マーケティング, ブランディング, プロモーション, デジタルマーケティング, リテール, アパレル, スポーツ用品

1180990/002