A global provider of robotic automation solutions is recruiting for a Senior Manager in Demand Generation & Social. In this role, the successful candidate will be expected to stay current on ABM marketing trends and execute campaigns to ensure a high-level performance using social media and other online and offline marketing tools.

About the Company:

A leader in the robotic automation industry, this company is committed to the overall business success and maximization of organizational efficiency of its corporate clients.

Keywords:

ビジネスデベロップメント, 新規ビジネス, ビジネス, 経営, 営業, セールス, マーケティング, IT企業, ソフトウェア

1180750/001

Responsibilities:

• Plan and execute outbound campaigns to drive engagement and lead generation within a target account list via email, paid media, webinars and content syndication
• Work with sales to inform them of trends and behavioural data within their target account lists and territory
• Report campaign performance across the marketing team and to sales, executive leadership
• Develop and implement of email nurture strategy based on personas, top use cases and/or industries with the goal of taking net new leads down the engagement flow to develop MQLs for sales follow-up
• Control the budget and plan for all online and key offline demand generation activities
• Define and refine advertising programs with LinkedIn and Google AdWords to optimise established metrics

Requirements:

• 10+ years’ experience in marketing programs, campaigns, or in demand generation roles
• Bachelor’s degree, preferably in Marketing, Communications or a related discipline
• Experience in creating campaigns, reporting, and field management
• Experience in reporting with digital tools such as Google Analytics
• In-depth knowledge of and/or experience in outbound and digital marketing strategies
• Experience in building digital marketing campaigns via social media tools
• Experience working with marketing automation platforms (Marketo or Eloqua) preferred